1b) Major artist

Music videos main essence in my opionion is too promote a artists image while it gives consumers a hyper real life experience relationship with that artist. However it is a mechanism used to sell and promote an artist in which it is used to build a relation ship around consumers make them want to see what they want too see.


Major Artist - Miley Cyrus

Image:
Miley Cyrus was the perfect major artist to do as her life perfectly shows her image changing over time as she matures and as her fans mature as well. Miley Cyrus is not just a music icon she is a song writer and actress but she is famously known as disney's sweet heart as in 2005 she was given the lead role in the disney series called Hannah Montana which portrays the lifestyle of a teen living a double life as a normal girl and pop star. The show was a hit record as merchandise and tours were sold out  in record time in which welcomed new deals into her becoming a star. After Hannah Montana Miley sought to distant herself from that sweet girl image and give her fans a new side of her to show she was not just disney's sweet heart ( you could say this is where hyper real life experience comes in as she giving her fans a new side of her that they will have to get used to building and forming a new relationship/bond with fans).  Miley cut her hair short and changed her clothing style to a more edgy look to paint a new image for fans as huge shock was to come to fans hen she dropped a single called 'Wrecking ball' which brought about controversy among some but it technically boosted sales to be honest.
Budget costs and production value:
the production value for this song $30 million budget as it used synergy as the movie promotes the soundtrack which the promotes the artist which then promotes the disney store it's self.
Audience appealing to: the audience the artist miley cyrus



In this music video Miley cyrus is still seen as portraying the disney sweet heart as it shows her being built around the character Hannah Montana.

in this music video you get short clips embedded into the music video from her Hannah Montana movie.

this image is the revealed as a memory of hers as its all blurry then clears up. she is displayed as in this music video as:

• In Love
• sweet
• patient
• passionate
• ardent - very enthusiastic     

this shows that the morjority of her fans miss the way music videos used to be and how the artist changes along time.