1b) Indie artist.

Music videos main essence in my opionion is too promote a artists image while it gives consumers a hyper real life experience relationship with that artist. However it is a mechanism used to sell and promote an artist in which it is used to build a relation ship around consumers make them want to see what they want too see.


Indie Artist - Cat Power

Charlyn Marie Marshall is a American musician, singer, actress, song-writer, and model. In the past she was in her first band called Cat power but later became a solo artist who stuck with the name. She was invited into the modelling world in the early 2000s for her her "neo grunge" look which caught the fashion industry attention as she was seen as a creative artist in the eyes of designers Marc Jacobs and Nicolas Ghesquiere. Charlyn in 2001 modelled for New York magazine and in October 2006 she was embraced by chanel to be the celebrity face for the jewellery line. this was only possible as she was seen smoking a cigarette outside the Mercer hotel by Karl Lagerfeld who is a german fashion designer in which he saw something in her.

Budget

In terms of the budget i would express that a high budget must have been set as they would of had to pay for location and permission to use corner shops, standing in the middle of streets and most of the money would have been put towards the camera crew, editing, and the food to keep the upkeep of the actors and production team.
There was no product placement or synergy noticed in this music video

Audience

The audience they are aiming at Is more of a young adult  (men) as you have a woman dancing in which will appeal to men more than women but on the other hand the type of music and the tempo of it relates to that of a girly theme. The visuals were very glaring and in your face because of the location used in the music video 'Manhattan' as they have bright lights which is engaging. i would also add that the audience that is targeted could be for younger audiences because there is hip-hop dancing/breakdancing.

Conclusion

In conclusion I conclude that compared to major artists indie artists tend to be less free in their music videos in the sense of having big locations, fancy cars, fancy houses as they operate without the backing funding of an organisation but because they are signed to an indie label it  means that they are free to express their art without having to change their image (hyper-real)  because they are targeting a specific audience . whilst on the other hand, majors would have to change their image over time to suit the audience's preferences. An perfect example is Miley cyrus 'Disney's sweetheart' who changed her image to show audiences that she was growing up and maturing. The perks of being an indie artist is that if your video claims amass of views on YouTube, the indie artist themselves receives a greater share of the ad revenue because you are not paying any money to any company. However an disadvantage is that they have to use money from their own pocket to produce the results of a music video.