Thursday, 3 November 2016

Homework: Assess 3c(pt.i) Beat Editing & Syncing:

Homework: Beat Editing & Syncing:

In this guide I will be explaining why lip-syncing and beat-editing are essential editing techniques. Furthermore, editing techniques are implanted in music videos today to help promote the artist music through the visual aspect not just relying on the lyrical aspect as audiences are more drawn to the visual side. These techniques expresses to audiences what type of artist they are, techniques such as miming to lip-sync and beat editing in which is seen to be significant to music videos as it allows artists to promote themselves and their song and video. Without these techniques it will be hard for audiences to relate with the artist and it will be hard for them to visualise what the song is implying, however, beat-editing only works if you have a lot of shots taken from different angles, to show off an intended message for example: low angle shot are used to make artist look significant and powerful while high angles portray weakness and vulnerability.

Cutting to the beat

A technique which we use in the development stages of a music video is known as cutting to the beat. This is when shots cuts to the prominent beat within the music video in which is used in music videos draw particular audience. Once you have cut to the beat make sure you use different angles and camera movement shots to show a new scene or part every time the beat comes in to keep audiences engaged. However, it tends to rely on the type of audience for example: youths have short attention spans so if they are watching something that is not unusual, different and unique they will move on to something that does and also the type of genre the track is representing is significant due to it allowing you know what types of shot angles and types are used for example: the genre rock will input low angle shot to make the band look bigger than everyone (dominant, powerful), close ups of the artist themselves individually and their instruments, you will also have mid shots to show the band our one with each other (family/friends).

Firstly, before opening the editing software final cut pro I had to make sure I had all my camera movements and shots and the track that had a clear beat to it that I’m using to cut my clips too. Then when you have opened up final cut and lined up your clips with the track you have to put makers where you hear the beat in the track. The point behind doing this is so you know exactly where to cut allowing you to be accurate while making it an easy job for you as you know where to cut.

Lip-syncing/Miming

Lip syncing is used in music videos. This is when the singer mimes the lyrics of the song to the camera in which after the editor will then have to sync voice over in time with the song to make it seem as if the singer is actually performing the song to camera. This is used in performance based music videos, narratives, and animations. Lip-syncing is used in music videos to create a sense of realism for viewers as the viewer will feel like they are there where the performance from the artist is taking place.

As you can see in my music video the lip syncing  was bad as it wasn’t very real in the sense of convincing audiences that the person I got to play the artist as the person I had didn’t fully know the lyrics.


Camera angles

There are a diverse use of camera angle when it comes to music videos depending on the genre. This is the way the camera is placed in relation to the artist. E.g. Canted angle, Low angle, High angle.

A canted angle is when the camera is positioned at a slanted angle deliberately to make use of an artic appeal into creating meaning (showing a character is unstable/ mentally disturbed). To create a canted shot you will need a tripod in which is positioned to one side and then is slowly tilted to the other side giving of a dramatic effect. You usually see this used in films when a character is unstable or a situation that’s about to go from good to bad.

A low Angle is when the camera is placed on ground level tilted a bit up to capture artist and the scene from a perspective that he’s more dominant. This promotes the artist as it’s giving a hyper real feel for viewers it also gives artist a larger than life appeal making them look like they are on top of the world. This shot also makes artist feel more masculine and powerful.

A high Angle is the complete opposite of a low angle. This is when the camera is placed above the artist looking down on him/her signifying weakness, vulnerability. This is done by using a tripod or the hand held method by just placing the camera above your head looking down on the subject.

Camera movement

Camera is crucial when producing a music video as it can create effects by the angles and the camera shots and movements to create meaning and to make the video unique and different in its own way.
There are more than one type of camera movements that are used to allow audiences to perceive and view artists in a different light giving a hyper real vision to audiences. These include: Track away (dolly), hand held, crash zoom, Arc.

A track away is when the camera moves away from the subject in which is usually done hand held by stepping back slowly or by using a dolly. In music video's this tends to be as the artist walks away from the camera the camera.

Hand held is when you use the camera without a tripod so hand held. It allows you to create an amateur but artistic shaking affect that looks amazing when done right this effect is used for settings like parties to make it seem like there are more people within the music video and to show the effects of drinking.

A crash zoom is when the camera zooms in fast towards the artist or subject. This can be used to show what a character is looking at.

An arc is a shot when the camera circles around the subject showing that the world revolves around the artist giving him a larger than life appeal.

If I was to re-make the music video again I would ensure to use the actual artist who creating and featured in the song in which will allow my video to be more realistic and convincing as they would know the lyrics as it their song allowing them to perform calmly.


In my music video there was hardly any lip-syncing as the person I used to portray my artist didn't know the lyrics which made it look fake when editing and the cutting to the beat was just not there, it was only used when we wanted to show a new scene. However, if I was to redo this I will make sure I mark all the parts that I can cut to the beat using my various camera movements and angles collected to place in to cutting to a new part for it to look interesting and unique in the eyes of audiences also I’ll make sure my person that is portraying my artist knows her part and is suited to play that character.



However, in my turn down for what lip-sync and beat editing i will have to say i did much better than the summer one as i was able to use the marker tool to able me to accurately cut to the beat in time with the track allowing me to be able to incorporate my various shot types and angles such as: low angles, canted angles whilst i used the camera hand held. the lip-syncing was even in time with the the track. it was mixed between a performance and narrative.  


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