prep work:
1) Individually find, research and contact an artist and their established image
2) Select a song
3) Develop an idea/concept for their music video that rebrands or strengthens their existing image
4) Contact your client for permission
I found my artist from Soundcloud social networking music sites and that i knew him previously before he started to gain interest in music industry as we attend the same school.
Track that I am using from my artist: https://soundcloud.com/kayztheoffical/kayz-the-declaration
Task 1 - Select an Artist and a track : Finding the artist by researching them and listening to their track while using the Tear drop method to assess a situation.
When i engaged myself into listening to this track i noticed that you could hear: electric drums, vigorous high hats, horns. However some of the instruments tend to fade away the re-appear later instruments such as the kick - however you can say the kick drum represents an angry heart beat (fast & basey) as the artist sounds angry while he is trying to get his message across via music. i say this due to the lyrics behind the instruments.
Initially i thought i was hearing a trumpet at first but by the sound of it, its a lot smoother than a trumpet so ill say its horns. It sounds like the music you would hear at an amusement park or something related to clowns or the intent of implanting fear in peoples eyes.
A grande sample that is played through out the track and it sounds like a trap influenced beat. The vocals of the artist was deep and bold which portrayed that of masculinity. The artist vocals imply that the artist is at war with something (making him speak his mind) hence the name of the track "The Declaration" showing that he can be carrying a lot on his shoulders.
Task 2 - Develop Ideas and Concepts:
I am going to be using a method called the Teardrop Technique as it helps me to visualise what the music video would look like from hearing the track.
Location - The location i thought would best suit this track was an old, deserted amusement park due to the grande sample. In the beginning there would be a long shots of the amusement park relating to the theme of the track being projected. Then medium close ups shot of the gang/group wearing masks from the purge staring and pointing directly towards the camera. The amusement park will be short in the morning to gather artificial lighting in order to use night and day effect on Final cut pro x. If an amusement park was out of reach the green screen room was also seen as another means of creating that idea showing the artist preaching to his group of people/followers.
Characters & Costumes - The the group and the artist will be wearing is joggers with masks. the colour suited for it will be all black out clothing.
Colours and Lighting - The colours that were been portrayed in my head were dark when talking about the clothes but when it came to the masks it really varied. The lighting that will be used is mostly artificial/natural lighting. However halogen lights might be used for a (back lamp) which will cost about 15 pounds this will allow lens flares.
Camera Movement - Their would be tracking shots as when you move the camera around and you have light in shot you get lovely lens flares allowing artist to burst out behind them giving them a glow effect drawing all the attention to them. Close Ups, still shots, long shots, medium close ups and lastly low angle shots to make the artist look strong and powerful.
Editing Pace and any Effects - The editing pace will be slow. Effect that will be used and seen are that of:
Intertextual References (Films, Adverts, Other Music Videos) - I didn't hear anything within the track showing any signs of intertextual references.
Task 3 - Visualisation
Task 4 - Make Contact (Phone or Social Networking) :
Task 5 - Interview:
Task 6 - Pitch:
Audio file of the track : The Declaration By Un-signed Artist KayZ
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