Music it self has diffrent genres and these genres have different conventions and these conventions can be seen in diffrent music videos depending on their generes; for example in pop muisc videos they are usually very bright colourful and up beat this can been seen in the pop music video below. The music video displays various genres of pop such as the colour is very bright we can see pink which is a bright colour even the artist is wearing pin and there also some basic conventions of music videos it self going on in the music video as well such as lip syncing.
while Rock on the other hand has a diffrent darker theme to pop music and these are incoprated in the music video where we can see the costumes used are more dark even the locations are dark, for example in the video below the characters are all set in a dark location wearing very dark clothes which is a genere convention of rock music most times the band is seen perfroming on screen and one of them is usually holding a guiltar but in the music video below we do not see that.
RELATIONSHIP BETWEEN LYRICS AND VISUALS.
Most music videos in this mordern era tends to focus in visualising the lyrics for the viewers on screen so that the viewer is in tune forced to listen to the music as he or she is eeing a relationship between the sound and visuals these has been done to show that this is still a music video as people now a days just watch music videos like they are a short film and the song is the sound track to the shortfilm and instead the artist or the actors are mostly advertised instead of the music.
for examole in the music video below we can see a relationship between lyrics and visuals when it comes to the chirous the song goes "light 'em up" and on screen we see a guy setting things up fire lighting them up.
MUSIC AND VISULAS
As we watch the music video above; we can notice that the visules actually interpret the music it self for example the music video amolifies the theme of the music which is everyone is on the same team as we are intridueced to this character that is not from this particular area and he feels alone but as he walks around he feels that the place is weird and diffrent as everyone is okay with eacher other and it is peaceful and diffrernt from what he knows which is the real world so here is also an amplified reality where everyone is at peace because they live in abandoned buildings close to the sea. The main reason this has benn don is because the producer of the music video isn't just making the music video to advertise the song but its making the viwers or lsterners to the song and making relation with the song itself. Which draws them to the amplified message the song is trying to pass across.
NEED FOR CLOSE UP
One very famous shots in music videos are close ups, these are a required shots by the record lable because they are trying draw importanmce to the are artist which in this case is the product that they are selling especially major record labels demand this regularly on every music video.
In the muisc video above there are lots of close up on the artist as she lips sings trying to give or paint to us a particular image about the singer which the public buy into and pay money to come and watch her in concerts because in these mordern age people do not pay for music anymore and the only way artist make money is through tours and shows.
VOYERISM
In most music videos that we watch espeically hip hop music videos which contain a high percentage of hyper reality and it also potrays women like a sexual object based on their dressing, its either they are wearing extensivly tight clothing that shows certain features about them or they are wearing bikins or they are perfroming some sort of sexual act on the artist, pop sometimes uses this as well an example is the music video below.
INTERTEXTUALITY
In the music video above we notice that the theme of intertextuallity is been driven as the song is widely know as a theme song for the famous james bond film. and in the music video we can see various links to the actually movie it self, the reason why music videos like these are made is for the music to be able to tap into the wide famous range of the film it self there by increasing the fan base of the artist and so therefore we can say its a way of gaining new fans, selling the artist and most important the song it self as well. The problem with this is that when eventually love for the film dies out the love for the music might die out as well.
HYPER REALITY
Music videos are very hyper real as they are trying to build and sell a false image to the public, they sell to them some fake over the top reality this is very common with hip hop videos where we have the artist wearing branded stuff driving expensive cars and spraying money and a house full of women. Or it could be that the artitis can be calm in antural diaster and be able to sing to a girl that is nowhere to be found or images that shows or paints them as some sort of super hero just like the music video below.
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