2b) iii

Parody in music video is imitating the style of an original music video by the actual artist (especially if the song is well-known), and these imitations are often used for comedic purposes to entertain and humour the audience. Other purposes of Parody music videos are also to exaggerate. Above, we have an example of a Parody music video, by a comedian named Uncle ED. This comedian remixed the song, made by the original artist named 'Justin bieber'.

v.s. the real copy

Animation

Animation a way of making a music video by using a series of drawings, computer graphics, or photographs of objects (such as puppets or models) that are slightly different from one another and that when viewed quickly one after another create the appearance of movement.

Pastiche:

Pastiche is when the artist is coping someones else style that they created before new artist did so it can be remembered by the audience because they will know the name of the original song was done rather than the new artist itself because they didn't create the style itself so in a way, they do not mock or make fun of certain technique that was done in the past. An example of Pastiche music video is Miley Cyrus's Wrecking Ball where there was a long close up of her lip-syncing the song although this was before by Sinead O Connor in her song Nothing Compare back in 1992.

Hyper-Reality:

Hyper-Reality is the exaggeration of a video/the image of an artist in music videos. This technique is used in music videos to sell the song and promote the artist, or to give the audience a visual idea of what the lifestyle of the artist is like. Hyper-Reality is also used to excite and exaggerate the lyrics.

   Referencing

In the music video above we notice that the theme of interteutxallity is been driven as the song is widely know as a theme song for the famous James bond film. and in the music video we can see various links to the actually movie it self, the reason why music videos like these are made is for the music to be able to tap into the wide famous range of the film it self there by increasing the fan base of the artist and so therefore we can say its a way of gaining new fans, selling the artist and most important the song it self as well. The problem with this is that when eventually love for the film dies out the love for the music might die out as well. this consist of original shots from the film James Bond sky fall in which the song is related and is based upon.

Homage

Homage is when the artist who is making a music video to promote themselves and their image in order to gather more awareness and show audiences a hyper-reality, they are paying tribute to the original artist or influences who helped generate new ideas toward re-branding the track to make it his own. this can be done threw other means such as the use of props, mise-en-scene or camera angles.

An example of Homage is Daft Punks - Digital Love, as  it uses the inspiration from Japanese anime and makes it their own unique style. this is homage because it uses an example that people can recognise.

Intertextuality

Intertextuality is the way in which one media text is referenced in another for example Robbie Williams 'You Know Me as this video involves the artist being taken to style setting relating to that of one from movie - Alice in Wonderland but the artist Robbie Williams is dressed up as the rabbit from the film allowing intertextuality between the film and his music video.




Also at the end of the music video Robbie Williams dressed as the rabbit from the rabbit involved in the Alice in Wonderland is spotted in the Metro-Goldwyn-Mayer trademark lion.