PERFORMANCE
Above in the music video by the script is mixed with different performances of the band, for example in the screen grab below we can see that the artist is performing at a concert, the reason this has been done is because they are trying to sell tickets to the up coming concert for the script; this therefore then makes the music video an advert not only for their music but for their shows as well, they try so much to sell tickets for their concerts is because that is the only way that the artist can make money as this generation doesn't pay for music anymore rather they download them unto their smart devices and they don't download the full album of the same artist rather they download different singles form different artist and then merged them into one play list making the value of music to be lost. Also they have also used a shot or series of shots of the band playing together to portray an image that they are always together and also to sell a fake or hyper real image of the band to the public or to the fans; this is done because this is what the fans actually buy into not actually their music.
Interpretative
As we watch the music video above; we can notice that the visuals actually interpret the music it self for example the music video amplifies the theme of the music which is everyone is on the same team as we are introduced to this character that is not from this particular area and he feels alone but as he walks around he feels that the place is weird and different as everyone is okay with each other and it is peaceful and different from what he knows which is the real world so here is also an amplified reality where everyone is at peace because they live in abandoned buildings close to the sea. The main reason this has been don is because the producer of the music video isn't just making the music video to advertise the song but its making the viewers or listeners to the song and making relation with the song itself. Which draws them to the amplified message the song is trying to pass across.
Narrative
A narrative music video is a music video that tells a story that has a beginning middle and the end; most times the end is an open ending. Narrative music videos tend to turn the artist them selves into movie starts. For example in the music video above is basically a short film and the music is the track to the film which therefore makes people listen to the music because they like the music video. The music video above has been made in such a way that it is a short action film where it appeals to those that like that genre of movies, so there fore narrative music videos often have genere s whuch appeal to a certain audience not just their musical gener but also their video genre as well there by increasing their fan base.
Impressionist (Conceptual or surrealist)
The music video above is a conceptual music video as every action or scene introduces every new aspect of the track, the main reason these as been done is to show relationship between the music and the visuals. The music video above can also be mistaken for a narrative as there is a story building behind it but in the real sense it is just an amplification on the matter that women are idolised and in that sense gives them power as we can see in the music video at the beginning the woman on the floor was naked but as the music became more intense it was like she had superpowers and cotton started coming together to make clothes for her to wear thereby showing power of creation and creativity.
This shows that this music video is trying to pass message across, it doesn't advertise the artist of the musician rather it is advertising the actress.
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