2.7 Prep Work for Christmas Break - Ident work

Task 1:

1. channel's identity 
2. to brand the channel
3. brand loyalty
4. to market
5. segmentation 
6. provide information
7. rebrand the channel

1) channel's identity refers to a symbol that makes a promise of experience allowing customers to recognise this promise. The channels identity and brand of a channel is often made up of characteristics that define that particular channel in which can connect with. you can identify a channels identity through the brand itself, the slogan, name, characters used to reinforce the brand and that relates to it.The branding and identity of a channel has to be visually strong in order for it to pass across its specific idea to its target audience.

2) By branding the channel you are increasing it's awareness making is be more widely known. Having a Ident for an set target audience is useful as it endorses the channel further through the content that is being shown to them and what they are known for. 

3) Brand loyalty expresses a silent promise made from consumers to tv channels/brands as a dedication to continue to purchase the same product or service repeatedly now and in the future from the same brand even if  a competitor ups their game which might make consumers to sway away.

4) the main purpose is to create a bond with the suited target audience and to create more awareness for your brand insuring growth and to promote your product through different mediums.

5)  segmentation is the dividing of areas of marketing into parts, for a particular company. the reason in which segmentation is used is to find a suitable audience which in which will be the target audience since a Tv company is not able to meet everybody's needs and wants so they will have to select a suited target audience and then work towards making the needs and wants of that particular target audience.

6) This is when consumers are presented key information about the programming of the channel as it allows the viewer to be informed and inspired to keep on watching that certain channel.

7) Rebranding a channel this portrays the changing of the image of a company or TV channel. Rebranding is the remake/ new look and feel for an established product or service. in other words a completely new image. The aim of rebranding a TV channel is to draw consumers and allow consumers to continue with their loyalty towards the brand. 

Task 2:
Watch a range of 6 television idents. Write a short description and give at least 3 characteristics.

1) ITV

this ident shows what event is coming up in the world which is clearly christmas as you see children happy setting up for the festive day. the itv logo starts to appear slowly within the beginning of the ident till end it uses a glittery flicker effect which can be related to the glittery object being placed on the tree symbolising christmas. this ident also gives viewers an insight of what is going to be seen later on in the day and what you will be currently watching after the ident.

• introduces the next show
• has a jingle
• family orientated 
• voice over 

2) MTV

this ident used a different approach as they use visuals to beat box to reflect the brand as MTV is know for music (rap, R&B). what captured me in as a viewer was that the beatboxing was catchy and interesting as this is the type of thing my generation appreciates. it had the logo in small in the top left corner which is rare. it then enlarged into the centre of the screen making it the centre of attraction for viewers.

• it was colourful -target audiences
• catchy 

3) NICKELODEON

this ident is different as it shows audiences what shows are in this brand. so what you see on screen is what you will find in this channel at the end of the ident as soon as the logo comes up a voice over of a group of people is heard expelling the name of the logo. its like a game for kids to guess what show is being shown.

4) DISNEY

this shows some disney characters come sit as if they were in a movie theatre watch the opening ident of disneyland resort. you are able to see the shadows of the characters which allows you to recognise the characters seen but if that doesn't help you also can hear their voices of them as they seat in the cinema.

5) BBC 3

this one, shows you what show is up next as it uses the kitchen in family and a character (the dog) from which is from the show (family guy) to represent what viewers will be watching.

at first you see Brian reading a book then he stops to look up at a floating logo that says bbc3 and then you hear a voice over stating that family guy is up next. this ident was good as viewers would be able to distinguish this ident as they used shows to back their brand.it will also make viewers remember the ident.

6) CHANNEL 4

this shows a short clip of the character homer from the show Simpsons which is aired on channel 4. of homer trying to drink beer relax and read a magazine but unfortunate events lead him in a sticky situation (humorous). then a voice over starts expressing what will be aired later on in the day but then goes back to whats being aired now but telling you what your watching and a brief information on the episode your about to watch making you egar to want to watch more.

Task 3:

Task 4:

Idents are a short visuals before a tv programme that works as a logo to inform the viewer of the channels identity in which is purposely used to insure the contact with viewers watching and a general reminder of what channel your watching from. However, occasionally they tend to warn viewers on whats is being aired and the content init that will also be aired (such as nudity, explicit content...). I conclude by expressing that I don't think that purpose of idents has change over time that much as they are to introduce a tv show whilst reflecting their brand image to audiences.

CARTOON NETWORK:

The distinct colours of cartoon network is black and white with a small smug lining of orange in some areas. It attract consumers which is a young target audiences (kids 5-18) as the humour behind it is very effective and helps reinforce the brand name through the show viewed from the brand it's self. 

these images show a bit of humour to back up my point - it relates to the target audience as kids are curious which means they would be thinking the same thing to want to push the button to see the outcome so cartoon network used monsters to incorporate that idea as this is what would appeal to their set target audience. you are able to tell the brand name from the beginning if you have watched it before as you see the letter "CN" which gives viewers who know a reminder but at the end it states the full name of the brand. what was interesting about this one is that they blurred out the rest but leaving it in the background and putting all eyes on the CN in the middle.