3a: Our own collection of ITV Idents

The theme for the suit of dents was A house is a home - ITV

Ident 1: This ident is unique in the sense that it shows the conventions of the brand identity in which is that of itv. i state this as itv have a wide range of colour that they use to target an audiences while expressing what the audience wants to see. the pink neon light was used before for itv so we incorporated it into are idea to show continuity of design. 
this ident portrays a relaxed,happy and calm tone. i express these views as the camera work is still not  exploring any movements such as canted angles to portray something evil/distorted. however you are really able to notice that tone is relaxed through the music that is played over the footage as it calming and chilled.

Ident 2: This ident features a schedule allowing audiences to know and have a reminder of what they will be engaged in next. once again i feel as if the tone is similar to the 1st Ident as the music sets the mood of whats going on. you are also able to gather the theme we chose which was "A house is a home" as it is featured in an environment in which we can relate and call home.

Ident 3&4: This ident reflects the theme very clearly due to having tea to make ones self feel at home and relaxed.
The theme of all the suite of idents was based around having a relaxed, chill, layedback lifestyle at home hence we called it "A House Is A Home" This is seen via all idents as we chose locations around the house that was best associated with our theme. The Tone we were trying to get across was the whole idea around having a lazy day in to relax and chill. The brand identity was very recognisable seen from the feedback received as the logo was bold and clear and was similar across the suit and all associated with the theme. The appeal to the target audience was that is gives viewers a relaxed mind set of what they need to do when engage with this channels product.(relaxing and being cosy and chilled). Re-branding: as a group we decided that we would re-brand ITV to be based around the heart of a home in which we used a wide share of location around the house to make our ideas possible.