3c (part 2)

3c) Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.

8) How effective the design of the suite is?

Through, looking at my and my groups examples I'am able to conclude that the effectiveness of a suit of idents design is very important as it allows audiences to be able to gather a sense of understanding about the product being broadcasted at hand. The suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film 4 all have a purpose to why their design of there suite of idents is deemed effective. This is because the design is about the concept of understanding each individual suite of idents target audience in order to create a suitable design that will appeal and engage the attention of the audiences your broadcasting to. Furthermore, I noticed that what they all have in common is that all the channels designs are made to suit an audience for example sumo.tv reflects that of an relaxed, funny, silly but humorous which captures their target audience, while like on the other hand, the BBC will reflect themselves through 'Unity' in which has been continuous through out the suite. So the design of ones suite of idents has to engage and appeal to their set target audience as thats who they are trying to appeal to by satisfying there needs and wants. Lastly, the design of an ident is very important because it is the main way in which a company can get their message of the purpose of their ident across to audiences and will be representing the companies image.
The key things you should keep in mind when referring to design are:

• Tempo
• Audience interaction
• Density
• Information - led or Entertainment - led
• Space and Time

The design of the ident is key as it allows you to be able to show that you are able to understand your consumers/audiences by reflect your product for them and appealing to there wants and needs in which will lead to brand loyalty.

9) How effective the design of the suite is? (Typography, pace, density of information, brand identity)




I am able to come to a conclusion that an ident has different aspects in which they pin point all their attention into to gather the appeal of their set out target audience i came to this result as to what me and my fellow team members have researched and found out proving that Typography, pace, density of information, and brand identity is recognised in the design process of a suite of idents. Its important that a suit of idents must recognise its audience as this is which they are advertising and selling/marketing their product to, to make consumers want more and be able to distinguish you products brand from others. I have noticed that the suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film 4 all have a certain way of appealing to their audience as Sumo.Tv theme is relaxed, funny, silly and played back but they didn't incorporate density of information due to their audience they are appealing to. However, the typography was colourful and joined up which could relate to an young audience also the pace was quite fast as the idents where brief and humours which mainly showed the visual side rather than information due to audience. compared to BBC Three which is focused on young audiences 16-34 year-olds are it's centre of gravity because the typography appeals and is attractive to a vast amount of people allowing them to recognise the product at hand. 

So yes, I can strongly agree that Typography, pace, density of information, helps to distinguish the design of an suit of idents allowing  audiences to enjoy their product to their full ability.