The theme of this suit of idents is that of a seasonal theme representing christmas. the reason in which i chose this suit of ident is for the main reason behind them being typically appealing to my humour. In the first ident we have a paper cut out family dancing to the background music in which is jingle bells then out of no where they are squashed flat by santa claus foot. In the second ident you have a fairy who is decorating the trees and house and lastly a snowman in preparation for christmas until whilst finishing the snowman the fairy is then shot.In the third ident you have the same fairy who is decorating the trees and house but then enters the house to add gift to the stockings and is then sprayed with a bug spray which caused the fair to disintegrate leaving its bones to fall in the stocking. In the forth ident of the suit, yet again we have the same fairy who is decorating the trees and house and then decorates a robin (bird) by giving it a crown. in which the bird perceives the fairy as food and feeds on the fairy.
How and why does the theme appeal to the viewers? (for example, creating a particular tone to target a particular audience type)
The reason behind why the theme appeals to its viewers is because it's showing stuff related to christmas in which is a yearly practice that we celebrate as a time of togetherness happiness, and love. In the case of sumo.tv they set a particular tone in which is relaxed, playful, unserious, and humorous i said this from what i have seen through the suit of idents. However, this allows consumers to know that the channel is up to date and modern with the latest trends showing what they have to offer to audiences and what they should be expecting.
How have they used the same theme in different ways to create brand loyalty?
Sumo.tv have used the same theme to create brand loyalty by first selecting that they will be offering consumers/viewers a seasonal suit of idents (christmas. Sumo.tv have also used humour to play a huge role in creating brand loyalty as the suit of ident all are funny which also reflect an informal audience as the stuff seen is appeal to a younger audience. so i conclude in saying by sumo.tv offering humour to consumers it acts as brand loyalty as consumers will know what to expect in other existing ident for them to be comedic and funny.
Explain whether, how and why the idents are information-led or entertainment-led?
These idents are that of entertainment-led instead of information-led because they mostly focus on the purpose of selling their image, meaning the ident only broadcasting through it's visuals to get their point across to audiences instead of talking to let audiences understand they use images to tell a story. It's not information-led as the idents are not releasing any information except from the fact that there logo sumo.tv it always slapped on screen with a voice over of someone saying 'Sumo.tv'.
Are the idents intended to be used at a particular time of day?
I express that the first ident from the suit reflects the morning as this ident is the only one of the lot that is featured in the morning. while, on the other hand the other 3 idents are used for night time as they are all set at night time. In addition, to this you could imply that it's because we sleep to wake up to christmas and all its joys. However, then again i feel like the last 3 idents might be shown at night anyway because some of their content through the ident are quiet explicit which might be disturbing for some viewers.(watershed rule- when a channels show should be broadcasted due to certain audiences).
Are the idents intended to be used at a particular time of year?
I think that these idents are used at a particular time of year as it expresses a christmas theme in which is seasonal, which is used for the soul purpose 'christmas'. It is used to show people that the channel is also ready and very much aware of what seasonal event is coming also it allows audiences to get more into a festive spirit, as christmas idents create and allow excitement and happiness.
What does the suit convey about the channels identity - what meaning?
The suit of idents convey that the channels identity is humorous and creative i express this view as idents are supposed to tell you something about a channels identity while on the other hand sumo.tv idents are wild, different and lastly have no relation to it's channel. It also shows audiences what they have to offer to them, that all there idents will be funny, silly and exciting and they will always be entertainment rather than information as audiences will get bored and have short attention spans so sumo.tv gets straight to the point (all idents have been 16 seconds to 30 seconds tops).
Assess - How effective the design of the suit is:
The design of the suit of idents are very effective, as it's Visual Information allows audiences to interpret, negotiate, and make meaning from information presented in the form of image, extending the meaning of literacy. The design also appeals to its target audience as in all the idents the theme is relaxed, funny, silly in which reflect the audience or say capture there wants and needs. The pace of the idents are quiet fast as the target audience have short attention spans meaning they get bored easily so sumo.tv make it short and snappy to suit consumers also so audiences don't get bored and loose brand loyalty sumo.tv do not incorporate ant information they are mainly entertainment led. The sumo.tv logo is always slammed in the centre of the screen it also is done in a distinctive way that you can always expect.
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