Prep 4.3 Task 2b: Reading and pre-negotiating the brief

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50. 



As it's a seasonal suit of idents:

theme: togetherness, handwork, endurance, practice makes perfect.

1st ident: winter: shows exam periods as student are usually doing exams at this point in time. this will feature shot of student going through their study process. school classes, ldc time, group gather on work.but christmas spirit theme.

2nd ident: Summer: you can have the preparation of coming back to college refreshed and ready to continue learning. this ident could show student gathering the necessary materials needed on returning to college.

3rd ident: Autumn: you could have a sports day showing a couple of students competing in tasks to show either one of these themes -  togetherness, handwork, endurance, practice makes perfect.

4th ident:Spring: this could be all about showing ct. graces through the eyes of the students. grit, respect, assurance, curiosity, endeavour and self control.