Unit 5: working to a brief - Task 1c

Contractual Brief:

Advantages: A liability licence is needed concerning any legal issues. Another advantage is that insurance - guaranteeing  you will get paid and that it outlines the guidelines.

Disadvantages: This brief can be too controlling as the worker may not agree with the task set. Another disadvantage is that it limits creativity.

Negotiated Brief:

Advantages: It allows you to know the task in which has been set aloowing you to be able to understand what the brief is asking for. However, it also allows you to know what needs improving on e.g. theme and visuals. It allows the concept of a wider picture to be seen as groups generate ideas to suit the brief.

Disadvantages: The group may not all see eye to eye on the decssion making of the project.

Formal Brief:

Advantages: It is easy and understandable for both the client and commissioner. Another, advantage is that once the contract is sealed with your signiture it cannot be revised/changed meanning you dont have to gather new ideas for that project.

Disadvantages: The contract can't be breached so the client can not add anything to their original idea adding more for the hired worker.

Informal Brief:

Advantages: There is no strings attatched implying no set dates or a contract of proof of work. Another advantage is that it allows the worker to show some creativeness.

Disadvantages: The meetings with the client are usually verbally based expressing that you are more likely to forget ideas and negotiations, negotiated with the client. Lastly, without proof of a contract there is no proof of you acctually doing the work or even a fixed amount of how much you could earn from the job.

Commission Brief:

Advantages: It;s advantageous to independant companies as they earn there money throgh the shares of the company.

Disadvantages: This brief however means that the company itself doesn't have much say in the decsion making of the product.

Tender Brief:

Advantages: The client will have access to plenty of ideas that he didn't think of at his disposal.

Disadvantages: Not all the companies that pitched there idea about the brief will get there idea picked.

Co-operative Brief:

Advantages: This type of brief expresses that there can be more perpectives on producing the product needed by the client.

Disadvantages: this brief is more prone to conflicts in the decission and ideas being made on the product.

Competition Brief:

Advantages: There is usually a cash award or a job prize however the winner will get something out of entering the competition.

Disadvantages: only one winner is expected to take the creative media spot job portraying that the other companies that pitched there idea will have wasted time and money investing in there product to appeal to that particular brief set.