Tuesday, 28 March 2017

Unit 5: working to a brief - Task 1b

Firstly, I express  that a client may set a brief showing the nature and demands for a media product they want to be made. However, the brief set by a client can be more than one as seen in some cases.

The Types Of Briefs Used When Working To A Brief:



  • contractual; 
  • negotiated; 
  • formal; 
  • informal; 
  • commission; 
  • tender; 
  • cooperative brief; 
  • competition;


  • Contractual Brief:

    This a contract that implies what the rules are between client and worker stating what the client will get out of the job and what the job is. However, workers would have to sign a legal agreement expressing how much they will get paid out of the job and what is expected of them.

    Negotiated Brief:

    This type of brief is incorporated in order to gather more ideas on/about a project. The allowance of negotiations from two or more companies will mass two the companies exhausting new ideas and having load of ideas to choose from in which must be with legal guidelines to stop a situation of being sued. lastly the group can only come to terms when all agree on that idea.

    Formal Brief:

    A formal brief is a contracted brief that enforces rules and regulations in which the company have to follow to keep balance. Its normally for the client as it lets them know what to do by telling you information needed for the completion of the brief.

    Informal Brief:

    This type of brief is more relaxed as it is usually a meeting type based in which you work with the client so that you are able to cover things concerning the project. therefore, it means there is no set due date, no strings attached meaning no contract or legal documentation is asserted.

    Commission Brief:

    This brief is when a company hires an independent company to create a product for them allowing them to access there creative side as they have full control of the product but after the independent company has finished and is ready to present their works the commissioner have full say ruling if they like it or not.

    Tender Brief:

    This simply is when a company advertises a job stating that they need a media product to be made. Due to the advert being broadcast it will allow the client to have plenty of production companies pitching to send in there brief  to the client negotiating there plans and costs.

    Co-operative Brief:

    This brief is when two or more companies join together and are working on one project to be able to unlock a multitude of ideas and obviously to hit the deadline set. If there are any disagreements between both parties on terms of idea pitching there can be a negotiated brief in order to resolve the conflict.

    Competition Brief:

    This is the type of brief that is open to any company to join in allowing the mass of ideas to pour in for the company. The companies are allowed to show there creativeness but the creative side must be within the briefs guidelines.


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