moodboard new

mindmap

Animatic

AV Script

AV script WMT Productions:

Life” this is going to be shown through all 4 promotional idents.

Video	Audio (Titles & Effects)
Student using the mixing desk	Dramatic music begins
Students leaves studio	long shot (through the seeing glass) and a medium shot (in the studio)
Focuses on the mixer	medium shot
Faders move up	medium shot
Faders move down	medium shot
The computer screen turns on	close up
CTK TV logo appears	Dramatic music ends The CTK TV logo Flashes in/fades in

1^st Ident of the suit

Video	Audio (Titles & Effects)
Art room	Dramatic music begins
Student draws a cartoon man	Medium shot
The teacher leaves the class	medium shot
Students art comes to life (playdoh)	close up
Playdoh starts to mess around	close up
Students squashes the playdoh	medium shot
Squashed playdoh reveals into the CTK TV logo in the form of playdoh	Dramatic music ends The CTK TV logo will use the directional effect to end and to come in

2^nd Ident of the suit

Video	Audio (Titles & Effects)
Science room	Dramatic music begins
Students fuse chemicals	medium shot chemical star to bubble
Chemical reaction takes place	medium shot
The reaction cause is a small explosion	the flash effect will be used here to show that a reaction is taken place
Playdoh or chemical on the table	cross dissolve in and out
CTK TV logo in form of playdoh	centre effect - the CTK logo welcome through the centre
CTK logo in form of playdoh	Dramatic music ends The CTK TV logo Flashes in/fades in

3^rd Ident of the suit

Video	Audio (Titles & Effects)
Sports hall	Dramatic music begins
Group of students gathered (huddled up together)	Long shot
Split into two teams white vs purple	Long shot of the team wearing white on one side of the hall & a longshot of the other team wearing purple on the other side of the hall.
Both team score (equalizers)	Lens flare (effect)
Both teams walk off to have a break	Light noise (effect)
CTK TV logo appears	Blooms in/fades in
CTK TV logo appears made out of footballs	Dramatic music ends The CTK TV logo Flashes in/fades in ends with static (effect) for the closure to the suit of idents.

4^th Ident of the suit

2c: contibution

Camera Operator/Director of photography

 My role as a camera operator is someone who records images for the purpose of entertainment or to inform an audience. As a camera operators I must capture the artistic side of things.

New skills and multi-skilling:

 This role has allowed me to have the opportunity to gain a new level of experience in using a camera as well as communication skills as I have to interact with my clients to understand what they want. I also have an opportunity to develop communication skills as well as directing as some ideas mention were taken into consideration by my team members. I have also acquired new skill sets that I recently developed which are negotiating with a client on a brief and pitching to a client on a brief. In which me and my production team pitched to the client our pitch of ideas on the product that will be made. Working with a client gave me a sense of a real life situation, it has also given me the opportunity to showcase the skills that I have learnt.

 Identify Opportunities for self-development:

 The role of camera operator/Director of photography means that I should be able to creatively understand and have a good eye to capture art. Therefore it also enhances my skills and knowledge when working with a camera. I also had the opportunity to advance my communication skills as I have to talk more with clients and team mates, to keep track. A self-development is that I need to be clear in presenting my ideas.

 Contributions to the project brief:

The contribution I will be making to the brief will be filming the stop motion idents. This includes sorting together all the footage/photos taken to create the right sequence for the purposed plan/pitch.

PRODUCTION PLAN - Potential problems

PRODUCTION PLAN: Potential problems:

In this section I will be expressing the potential problems that may occur during the production stages whilst also stating solutions that could help minimalize the amount of problems that could occur in the production stages. This will allow us to be organised and know what to beware of whilst we are shooting on set.

Potential problems	Solutions
1) The set budget might not be enough implying that it may surpass the set budget in which can cause problems in completing the brief.	Revising the brief it specifically states that the budget that will be announced to us is that of £50, solely because we are the ones amassing the money. The amount of money spent can be reduced by us maximising spending’s to only necessary materials needed also another way to not breach the set budget is planning beforehand what the budget will be spent on.
2) Health and safety issues; we have looked at our location: the health and safety of crossing to enter college and amount of people.	The solution to this is that we are going be filming on the location which is CTK as that is who we are producing this product for. There will be recce and risk assessments issued so we are able to know our surroundings.
3) The house design colour scheme	The solution to this is that we are going to stick with the original house colours associated with CTK which is white, purple, and black. The reason behind this is that audiences will already be familiar with the original house design so changing it will elapse confusion and also the decision will have to be made across the sites which is a long process. In conclusion the safe answer is to stick with what is known and simple.
4) equipment and props	Our solution to this is that we are going to book all our equipment’s that we need a week earlier and order what we need two weeks earlier to our production week or day
5) Practical skills and resources:	One important problem is making sure that the production team is skilled enough in their dedicated areas. We have to make sure that every member has the necessary skillset to successfully contribute towards their role within the production group/team.
6) The sixth will be securing our location in time.	Our solution to this is that we are going to book and secure our location a week to our production week or date and also we are going to have a backup location in case we need it if any problem arises with the first location.
7)Lack of Communication	The lack of communication could bring down the groups motivation in completing the task as it is a group task which requires team effort as roles have been split evenly. The solution to this is to make a WhatsApp group chat or rather note your team mates numbers or emails.

Easter Work 1: Task 2b Group Reflective Article - Individual Contribution

Easter Work1 Task 2b and 2C Group Reflective Article

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50. 

• Pester power:  Aiming towards kids in order for them to pester their parents into getting that product in which this is a very swaying/persuasive way of advertising. This will be used because we are aiming mostly to capture the attention of the students whilst on the other hand we will still be appealing to parents, other partner colleges, catholic people 

Consultation with the client:

This was more than one brief but i will say it was mainly a negotiating  brief as we were able to invite our client in to converse with him the brief he set for us for the launching of ct. own digital TV channel in which will show promotional aspects for students. During this first meeting with the client he issued us a 5 minute discussion time so that we were able to brush up on ideas and question and lastly negating with each other what is needed to make the brief easy, under stable for us to do.

One question that was offered was the type of way in which the ident for CTK digital tv channel will presented, "Do we have to do stop motion" however, we stated that stop motion we take up more time and that won't last long. The client stated that what is presented in the stop motion ident must cover everything and your point must be clear to get across to students.

Second question that was expressed was "what brand identity do you want us to convey in the idents" he stated that it's targeting students aged 15-19 that might want to join the college so that they are able to see an accurate reflection of what the college is and what it is about but on the other hand he stated that the we have to bare in mind the stakeholder, that are going to be involved that are targeting and wanting students to join. He also stressed that we must consider how parents, partner schools  might see it , catholic prodigious see it, and how the wider community might see it. so its got to be a fair reflection, that it can't just be targeted at the creative side (media) but that is you wanna see the college in the best light by showing a mixture of things that show the college.

Third question asked "if we can rebrand the product as we feel it's currently branded to the parent rather than the students" the client implied that rebranding is fine but take in to consideration the wider stakeholder and its got to fit in with the expectations  of the local partner school, wider catholic prodigious in which you can not be un recognisable to them.

Forth question was "have you got any boundaries when it comes to representation of students and teachers in the college" he portrayed that we must consider the mission statement at the college but that you must have something that strongly represents the college.

A fifth question was that "In the brief it states that is should be seasonal (4seasons) can we just do 4 different idents that links with the college instead of seasonal" he expressed that its okay that there is no reason why it can't be done differently but it must not alienate other subject and that it should strongly represent the school as a whole.


In conclusion the the negotiation process with the client resulted in being successful as we were able to change and re-damand what we want that will better the school digital TV channel meaning that we basically have the option to use creative description but that the house design which is usually white, purple and black should be kept the same as that is what is used across the sites as the main house design and that it's already branded in the mind of the students and parents so there would be no point in changing the colour scheme of the college. we also negated as a group if we could incorporate the idea of an completion brief that expressed what ever group that had the best idea in which the client then loved/chose will be offered a prize of some sort therefore, it resulted in us coming to an agreement that the groups idea that is chosen would be reimbursed for what was spent in the pre-production process (budgeting).  Lastly, we also talked on terms about the type of way in which we will deliver the idents via: stop motion or live. however, in the brief it was portrayed that it had to be 30 second  in order to succeed and to meet the brief specifications but we were able to water down why stop motion will be hard to deliver a 30 second stop motion ident each as it will take time and because of the audience we are dealing with we know that they have short attention spans meaning they will be looking for something that stands out, drawn them by making them want to engage with the product and lastly it must me memorable and clear for audiences to remember. 

I am able to relate to this brief because I had been set a brief to produce a music video in the past in which had the same kind of terms and conditions in which I had to choose and negotiate with my client what will be suitable for him and for me and for the wider community.

Unit 5: working to a brief - Task 1c

Contractual Brief:

Advantages: A liability licence is needed concerning any legal issues. Another advantage is that insurance - guaranteeing  you will get paid and that it outlines the guidelines.

Disadvantages: This brief can be too controlling as the worker may not agree with the task set. Another disadvantage is that it limits creativity.

Negotiated Brief:

Advantages: It allows you to know the task in which has been set aloowing you to be able to understand what the brief is asking for. However, it also allows you to know what needs improving on e.g. theme and visuals. It allows the concept of a wider picture to be seen as groups generate ideas to suit the brief.

Disadvantages: The group may not all see eye to eye on the decssion making of the project.

Formal Brief:

Advantages: It is easy and understandable for both the client and commissioner. Another, advantage is that once the contract is sealed with your signiture it cannot be revised/changed meanning you dont have to gather new ideas for that project.

Disadvantages: The contract can't be breached so the client can not add anything to their original idea adding more for the hired worker.

Informal Brief:

Advantages: There is no strings attatched implying no set dates or a contract of proof of work. Another advantage is that it allows the worker to show some creativeness.

Disadvantages: The meetings with the client are usually verbally based expressing that you are more likely to forget ideas and negotiations, negotiated with the client. Lastly, without proof of a contract there is no proof of you acctually doing the work or even a fixed amount of how much you could earn from the job.

Commission Brief:

Advantages: It;s advantageous to independant companies as they earn there money throgh the shares of the company.

Disadvantages: This brief however means that the company itself doesn't have much say in the decsion making of the product.

Tender Brief:

Advantages: The client will have access to plenty of ideas that he didn't think of at his disposal.

Disadvantages: Not all the companies that pitched there idea about the brief will get there idea picked.

Co-operative Brief:

Advantages: This type of brief expresses that there can be more perpectives on producing the product needed by the client.

Disadvantages: this brief is more prone to conflicts in the decission and ideas being made on the product.

Competition Brief:

Advantages: There is usually a cash award or a job prize however the winner will get something out of entering the competition.

Disadvantages: only one winner is expected to take the creative media spot job portraying that the other companies that pitched there idea will have wasted time and money investing in there product to appeal to that particular brief set.

Unit 5: working to a brief - Task 1b

Firstly, I express  that a client may set a brief showing the nature and demands for a media product they want to be made. However, the brief set by a client can be more than one as seen in some cases.

The Types Of Briefs Used When Working To A Brief:

contractual; 

negotiated; 

formal; 

informal; 

commission; 

tender; 

cooperative brief; 

competition;

Contractual Brief:

This a contract that implies what the rules are between client and worker stating what the client will get out of the job and what the job is. However, workers would have to sign a legal agreement expressing how much they will get paid out of the job and what is expected of them.

Negotiated Brief:

This type of brief is incorporated in order to gather more ideas on/about a project. The allowance of negotiations from two or more companies will mass two the companies exhausting new ideas and having load of ideas to choose from in which must be with legal guidelines to stop a situation of being sued. lastly the group can only come to terms when all agree on that idea.

Formal Brief:

A formal brief is a contracted brief that enforces rules and regulations in which the company have to follow to keep balance. Its normally for the client as it lets them know what to do by telling you information needed for the completion of the brief.

Informal Brief:

This type of brief is more relaxed as it is usually a meeting type based in which you work with the client so that you are able to cover things concerning the project. therefore, it means there is no set due date, no strings attached meaning no contract or legal documentation is asserted.

Commission Brief:

This brief is when a company hires an independent company to create a product for them allowing them to access there creative side as they have full control of the product but after the independent company has finished and is ready to present their works the commissioner have full say ruling if they like it or not.

Tender Brief:

This simply is when a company advertises a job stating that they need a media product to be made. Due to the advert being broadcast it will allow the client to have plenty of production companies pitching to send in there brief  to the client negotiating there plans and costs.

Co-operative Brief:

This brief is when two or more companies join together and are working on one project to be able to unlock a multitude of ideas and obviously to hit the deadline set. If there are any disagreements between both parties on terms of idea pitching there can be a negotiated brief in order to resolve the conflict.

Competition Brief:

This is the type of brief that is open to any company to join in allowing the mass of ideas to pour in for the company. The companies are allowed to show there creativeness but the creative side must be within the briefs guidelines.

Prep 4.3 Task 2b: Reading and pre-negotiating the brief

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50. 



As it's a seasonal suit of idents:

theme: togetherness, handwork, endurance, practice makes perfect.

1st ident: winter: shows exam periods as student are usually doing exams at this point in time. this will feature shot of student going through their study process. school classes, ldc time, group gather on work.but christmas spirit theme.

2nd ident: Summer: you can have the preparation of coming back to college refreshed and ready to continue learning. this ident could show student gathering the necessary materials needed on returning to college.

3rd ident: Autumn: you could have a sports day showing a couple of students competing in tasks to show either one of these themes -  togetherness, handwork, endurance, practice makes perfect.

4th ident:Spring: this could be all about showing ct. graces through the eyes of the students. grit, respect, assurance, curiosity, endeavour and self control.

Unit 5 - Task 1A: Brief Analysis (VLOG)

The Grid: Tetris

Vlog

UNIT 29: Annotated Music Brief

UNIT 29: Annotated Music Brief from WMT Productions

Task 1B - Design and Purpose of Idents report, 2a - opportunities, 2b - limitations

The purpose of an ident is to represent the channel they are promoting. in which they are usually placed before a programme starts to act as a reminder of what channel it is and what it consists of. the purpose of idents is not just to represent its channels brand it includes the marketing, brand loyalty, branding, packaging and re-packaging and scheduling. these all full under what an ident consists of if broken down.

The design appeal of an ident is how it engages it target audience, implying that it involves interaction with consumers, information led and entertainment led, space and time. therefore, all these aspects are within the design of an ident allowing it to suit the channels guidelines and the channels set target audience.

DISNEY Ident

This shows some Disney characters come sit as if they were in a movie theatre watch the opening ident of Disneyland resort. you are able to see the shadows of the characters which allows you to recognise the characters seen but if that doesn't help you also can hear their voices of them as they seat in the cinema.


Entertainment led - This ident is very different as you have the Disney characters set walking into a theatre watching the Walt Disney pictures ident in which is entertainment led as it different and unique as you see the Disney characters shadows and hear their distinct voice as they fight for seats in the theatre but seem to calm down when the brand is about to come on. on the other hand, it is not information led as there is no voice overs only the Disney characters voices as they fight for seats.

However, you could say it is interactive as they use a controller to resemble you as the audience starting the movie and because this ident will be played before the film because it is showing who created the film with their logo.

Identity -The brand was set in the middle of the screen which has been over the years in which it shows a trend. The identity is implying what that channel has to offer consumers and what its about.

There is no scheduling for this programme only the fact that it is entertainment led due to the type of audience in which the brand is presenting their product to and because they are more focused on the interaction with target audiences more than the information. Furthermore, there is no density of information as there is no information heard during the ident because of the audience in which they air their product to.

NICKELODEON

This ident is different as it shows audiences what shows are in this brand. so what you see on screen is what you will find in this channel. At the end of the ident as soon as the logo comes up a voice over of a group of people is heard expelling the name of the logo. It’s like a game for kids to guess what show is being shown. I think they used this to gather interactiveness with audiences that this product appeals to.

The tone - of this ident is that of very playful and relaxed de to the target audience in which the brand is trying to appeal to.

The colour - that represent this ident are very bright and vibrant in which reflects their audience clearly and allows target audiences to keep engaged in what being seen. this is because this type of target audience has a short attention span.The ident is 35 seconds long which is short but is enough to show it's audience what the channel has in store for them.

Marketing - Marketing is when you advertise a particular product and sell it to their target audiences to create mass awareness for the brand. In this case Nickelodeon uses marketing to put the faces of each character from different shows that are shown on this channel to show audiences what they have to offer. you could relate it to interaction with viewers as it acts as a reminder for audiences about their favourite characters and shows on Nickelodeon leaving them craving for more and allowing the access of Brand loyalty.




BBC THREE

Appeal to target audiences - This BBC three ident relates to a young youth audience with an age around 16-30 years old as the brand 'BBC three' is presented in informal bold text and its distinguished vibrant pink colour. It also shows a spherical object which can be portrayed as earth as wildlife is seen. the clouds precipitate that of a childish immature theme. This ident also reinforces its output to a mass audience as it has a duty to provide content to its target audience allowing consumer loyalty, the symbolic sphere represent the world and the plug being plugged in expresses you as the consumer that you should be plugged in and engaged into what this channel has to offer you as a consumer.

In addition, there are different aspects within the ident/animation, providing information about the target audience and their programmes interests however you could also say that because the design of the ident is purely animation, with no integration of real-life locations, nature and people portrays that they aim to appeal a wide audience expressing: any ethnicity, gender and to anyone around the world.

the density of information given is that of 20 seconds which is suited for the type of audience the ident is dealing with as they don't have long attention spans which will make them loose interest if there were to be bombarded with too much information to take in so it was good that the information was delivered within 20 seconds.

Entertainment Led - I feel that this ident was mostly entertainment led but it also had the aspect of being information-led as it was delivering to audiences was going to be seen next.

segmentation - is the dividing of areas of marketing into parts, for a particular company. the reason in which segmentation is used is to find a suitable audience however in this ident I don't think segmentation was used as the BBC three aim at a large audience as their idents are based on animation with no integration of real-life things.

Branding of content - the branding of the channel was noticed on the spherical object which is seen to represent earth express that the BBC three wants to broadcast or broadcast to a large audience share.

BBC THREE RE-BRANDED

Re-branded - In this I dent we come to see that BBC Three have altered their ways from past idents to come up with a new look hence the word 'Rebranded' which implies the changing of the image of a company or TV channel. Rebranding is the remake/new look and feel for an established product or service. In other words, a completely new image. The aim of rebranding a TV channel is to draw consumers and allow consumers to consumers to continue with their loyalty towards the brand. Also over time BBC Three will have to rebrand their channel brand again as their target audience will be growing, changing and ageing so you want to rebrand in favour of your audience to keep set trends and allow the flow of consumer loyalty towards your brand. furthermore, when creating brand loyalty for a channel, you need to make sure you have your target audience in mind meaning that the new idea/plan must appeal to that audience by understanding their demographic, nature and how they stream their content: live, catch up TV, app. They also re-brand their channel to match seasons for example when it's Christmas, Halloween, Easter in which the idents will change to suit the aspect.

The BBC Three logo used to be in capitals and it used to be blue, considering it target audience is that of a young audience they re-branded their product to suit them by changing the capitals to lower case symbolising they are represent and informal audience and they changed the background colour of their logo from blue to pink because pink emits a very bright and radiant feeling in which could be seen to reflect audiences.

This shows an opinion of what an individual thought about the re-branded product for BBC three.

Evaluation- I conclude that from the information I have found, I'am of the view that every ident for different channels are different in their own way as target audience in which they are presenting there product to will be different. I have also noticed that some idents focus more on entertainment than the information In which links with marketing. lastly, idents are made for different purposes, where it's made for entertainment led or information led or even to just be up to date with the new technology (rebranding).

2a - Opportunities

Creation of corporate identity

One of the first opportunities that I am going to be talking about in terms of having an ident for a television channel is the creation of corporate identify. The ident is expressing the channel's brand; having this is very important because it influences users to act and remain loyal to the channel (brand loyalty), the BBC allows the audience to become familiar with the logo therefore they will automatically know what channel it is, in which would make viewers want to stay tuned in with this channel. The reason why it is recommended as a opportunity is because not only does it communicate the aims and value of any television channel, it will allow the ident become well known (wider audience share).

Idents by The BBC One that was released back in 2006, at the time were based around circles because it was recognisable and it was consistent for a certain amount of time allowing audiences to recognise it.

Creation of tone:

Creation of tone is the feeling and mood given off from an ident appealing and engaging the set target audience, whether it is childish, formal, relaxed, parody, and comedic. This is very important because it gives an insight to how the target audience will feel about the ident. The ident must be very clear and bold when trying to get their message across to viewers otherwise they could miss interpret it. For an example the ident for; Sumo.TV’ in which is always presented as an animation, which is consistent throughout the suit of idents and the tone of the idents are parody because they want to appeal to their target audience by meeting their needs of making them laugh.

Encouragement of brand loyalty:

Encouragement of brand loyalty is to do with the visuals that the target audience see, in which has to be consistent as it helps remind the target audience of your channel and makes them watch the channel more frequently. A good example of an ident that creates encouragement of brand loyalty is Channel 5’s Celebrity Big Brother as the voiceover broadcastd that this show is going to be shown next week and by doing that, it does build the audience's expectations of wanting to see the next episode.

Branding of content:

Branding of content is the identity of a particular program on that channel which belongs to specific channel. So the ident uses that TV channel in their ident to promote it, therefore branding of content is revolved around marketing because using that program in the ident not just promotes the channel but it promotes the program itself as well.

Appeal to target audience:

Appeal to target audience is another opportunity. Appealing to the target audience is important because it allows audience to know what the channel is about. Dents must appeal to the target audience in a persuasive form so that the consumes do not deter away from their channel but they should persuade them to stay longer on that channel. they also need a target audience so that they can focus on a set audience and range their ideas to suit that audience but at the same time reflect the different genres of programmes within that channel.A perfect example for this is shown through Disney channel. The reason why Disney channel appeals to their target audience is because in their idents they have the characters from different programs in it which is a way of showing what the channel has to offer and also because of its set target audience. 

2b) Limitations



Size - knowing your target audience is also very important as it will help you determine what they use to stream your product via: laptop, mobile in which will allow you to determine the aspect ratio in which you broadcast your channel. The size of an ident reflects straight back to resolution of an ident in the sense that the size seen on screen and how detailed the image quality is portrayed towards audiences. I feel that size plays a huge role in resolution in this modern period as the size affect the output quality.

Aspect ratio expresses the width to the height of the image portrayed on screen with a Tv channel ident. Overall aspect ratio limits the resolution of dents produced as ident designers are limited to the specified resolution given to them via a brief from the tv company they work for. if the ident designer doesn't not comply with the brief and decides to be creative and use his resolution the date of submission will be set back as instruction where not followed which could limit what is broadcasted on tv channel as most channels have a set aspect ratio. Aspect Ratio - the oldest aspect ratio is: 4:3 (box screen tv's)

there are also others such as: 4:3 (1.33:1) and 21:9 (2.35:1)

the standard aspect ratio is: 16:9 (rectangle)
Aspect ratio is a limitation as sometimes channels have black bars in which then has to be cropped so video or film can fit the screen hence the cropping out of the black bars and stretched in which will distort the quality and introduce pixilation. Another limitation is that ident designers will have to render each ident to be that high definition quality (1080p). This is usually because tv only revolves around High definition quality. 

Typography - typography is very important as it helps audiences determine who the product is aimed for and which target audience the product appeals to. this can be expressed through the way the typography is presented via the ident or if the typography is lower case or upper case (telling audiences if it is serious or un-serious for viewers determining the target audience).lastly, the colour also plays an huge role as it influences who the target audience is for example bright colours such as blue and red and joined up handwriting can be related to students or kids as it is relaxed and playful. The limitations of typography is that it has to be recognisable, readable and easy to understand to create and convey the brand identity of its channel in which it must appeal to its target audience. the typography aspect must also fall in line to suit the idents as it will be staying with the channels guidelines. If audiences cannot read the typography, problems could occur leading audiences to want to deviate away from that particular channel as the message that is trying to come across to the intended target audience is not clear for consumers to understand.

Colour - The main reason why colour is a limitation is because when it come to ident design, you need to pick a set of colours (safe colours) for your ident so it can be saturated during post- production of making the ident but the broadcaster will have to choose colours that fall under the brand channels brief of colours to use to distugish the brand from other products. An good example of this is shown via Channel 4's Tokyo ident. colour is also very important as it is means in which younger audiences use to recognise and remember a specific channel as if a particular tv channel stands out due to the bright colours and themes used it connotes the type of audience in which they are broadcasting too. However you have to be carefully that your colour choice is suitable to the brief guidelines as some tv channels are not broadcast safe meaning they will pixelate and distort footage making product look unprofessional and a low quality budget production.

Resolution - Resolution is about the idents visual side becoming more appealing and engaging to the consumers viewing the ident and for the ident to keep up to date with the modern era because of the fact that technology has improved and id forever changing also it is becoming more creative therefore audiences would want to see a more creative and exciting things. The reason to why resolution is a limtation is because it shows every detail that the ident has which could be time consuming and would grasp the focus of the audience away from the channels logo as its graphic side is more appealing. Resolution is what is used now in the word as it appeals more to audiences as visuals now can be viewed in  720p,1080p or even 4k. However, it is also an limitation as there is too much attention being spent one the quality rather than spending it on try to get the message the ident is trying to send across to consumer in which will also consume a lot more time.